5 marketing books

5 Inbound Marketing Books that Will Change Your Life

What are the Best Traditional Marketing Books for Inbound Marketers?

5 Inbound Marketing Books that Will Change Your Life image ID 10089083 resized 600Remember reading? Not reading blogs, or tweets, or your Facebook newsfeed – reading books! If you work in a creative field, you likely read them for fun when you were growing up. Maybe you still read them today!

I, like you, used to be a book-reader. Before I found myself enamored with the wonders of the Worldwide Web, you couldn’t pry a book from my hands if you wanted to. And while I still read from time to time (I’m currently working on Tina Fey’s Bossypants), the internet has stolen more and more of my time as I’ve gotten older. From browsing social media sites, to learning new information on Wikipedia, to laughing my head off on imgur, I’ve learned to waste my time with my eyes on my screen rather than with my head buried in a book.

All that said, I still love what a great learning tool reading can be! Sure – you can pretty much look up anything these days. Need help putting together an IKEA shelf? Ditch the manual and look online. Need to learn how to cook? Stop buying recipe books and head over to Pinterest. But if you need to update your marketing skills, head to the bookstore! These marketing-related books have proven to be huge learning assets for our team and other marketers alike.

Brand Like A Rockstar by Steve Jones

Recommended to me by fellow Inbound Marketing Agent Jasmine Henry, Brand Like A Rockstar is a classic business book with a rock & roll twist. Based on a blog started by music business insider Steve Jones, the book uses popular bands’ rise to fame as illustrations for how you can better brand your business, utilize novel theories in marketing and advertising, and ultimately create more groupies for your company. If you love music and you love marketing, you’ll probably love this book.

Side note: Jasmine wanted me to note that, while she very much enjoyed reading this book, she was not in full agreement with the fact that Nirvana was referred to as a pop band.

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin

This book was a real game-changer when it came out. Because advertising and marketing have traditionally been viewed as interruptive, the idea of having the permission to market to someone is fairly novel in the grand scheme of things. This book is obviously meant for the content marketer – it’s filled with valuable information for anyone who wants a career in inbound marketing.

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson

This marketing book is a classic in the modern marketing industry. Since this book was published in 1983, it’s pretty old as far as technology is concerned, but it’s still as relevant as ever. Focusing on small businesses, Guerrilla Marketing was revolutionary for the marketing business. If you have a small business or are interested in how to market one, this book is for you. Additionally, it’s a great look into the beginnings of what the marketing industry is today.

Blink: The Power of Thinking Without Thinking by Malcom Gladwell

This book is certainly not geared toward marketers, but it is incredibly useful for them. I love reading Malcom Gladwell’s books and would recommend any of them, but this one is a powerful read if you’re interested in marketing. It goes into great depths about making snap decisions and what really goes into this process. It’s a fascinating look into the human mind, and can help you as much in your business practices as it can in your personal life.

Influence: The Psychology of Persuasion by Robert B. Cialdini PhD

While this book is a perfect read for anyone who’s interested in learning more about becoming a master persuader and guarding yourself against being persuaded by others, it’s a must for marketers. Why? Because when you know what persuades people to say “yes”, you know how to market to them. If you’re naturally drawn to science and mathematics, you’ll enjoy this read.

So now I want to know – what books have helped you become a better marketer? Be sure to leave your reading suggestions in the comments below.

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image credit: adamr/freedigitalphotos.net

Inbound-Marketing-Is-A-Smart-Investment

5 Reasons Why Inbound Marketing Is a Smart Investment for 2014

Are you looking to shorten the sales cycle for your business in 2014?

Are you looking to take more of a strategic approach to marketing that can be analyzed and measured?

Would you be interested in reducing your lead generation costs by 62% in 2014?

5 Reasons Why Inbound Marketing Is a Smart Investment for 2014 image Inbound Marketing Is A Smart Investment

If you answered ‘yes’ to any of these questions, inbound marketing (also referred to as content marketing) might be right for you and your business. Inbound marketing has certainly been a buzzword for 2013, but for good reason because it is the marketing of the future.

Actually, content marketing is nothing new, in fact, John Deere started using content marketing in 1895 when he published a magazine called The Furrow. The goal of the magazine was to seen as a resource for their customers.

The Furrow had educational content and focused on teaching farmers how to be more fruitful business owners. The magazine now has a 1.5 million circulation in 40 countries and 12 different languages.

Well, I could sit here and write my opinions or I could share some numbers (proof) with you. Here you go…

5 Reasons Why Inbound Marketing Is Right For Your Business

Inbound marketing attracts 54% more leads than outbound marketing

After that number, do I really need to go any further? Inbound leads are much different as they are coming to you, it’s the ultimate positioning tool. These leads found you via search engines, social media, video or any other online platform. [source: WebDAM]

70% of all links clicked on Google are organic, not paid (Adwords)

Content is king. Creating educational, valuable content that your audience is already searching for. Content lasts for years, Adwords is a monthly bill you have to pay for. Once you turn it off, it’s over. [source: Marketing Sherpa]

Implementing an inbound marketing strategy is an investment in your business and an asset that works for your business. Paid content is an ongoing expense.

Businesses with websites of 401-1000 pages generate 6x more leads than those with 51-100 pages

Each blog post is a new page on your website. Each landing page is also another page on your website, too. The more pages you have out there, the more likely you are to be found by potential customers. Blogs give websites 434% more indexed pages and 97% more indexed links. [source: Hubspot]

Google recently released a new algorithm update called Hummingbird and it focuses on great content. Create great content and you WILL BE rewarded with increased rankings/visibility on the search engine.

Currently this site has 748 pages.

The average cost of an inbound marketing lead is 61% lower than the cost of an outbound lead

Not only does inbound marketing generate more leads that are more qualified, they also cost a lot less. In 2012, the average cost of an outbound lead was $346, while the average cost of an inbound lead was $135. [source: Hubspot]

B2B blogs of 1-2 times a month generate more leads than those who don’t blog

Put in the bare minimum effort and you will increase your leads dramatically. [source: Hubspot]

Conclusion

Numbers don’t lie. Investing in an inbound marketing strategy for 2014 is an investment that will return a positive return on investment, slash acquisition costs and increase your bottom line profits.

stats from Hubspot & WebDAM

marketing jobs

How to Outsmart 90% of Marketing Job Seekers

Call them stereotypes or misperceptions, but if you’re curious about why members of Generation Y, or millennials, are often described negatively, look no further than the job trail. Here are a few pieces of advice if you are a millennial and are looking for a job in the modern marketing world. Marketing job

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Beta marketing

Inbound Marketing Smackdown: Betabrand vs. Modcloth

Who Does Inbound Better?

Inbound Marketing Smackdown: Betabrand vs. Modcloth image BetaMod resized 600

Betabrand

Inbound Marketing Smackdown: Betabrand vs. Modcloth image betabrandweb resized 600

Betabrand is a custom online clothing community, headquartered in San Francisco. Betabrand allows users to vote on clothing designs, which will then be turned into prototypes that they are able to crowdfund into production. The users are not only the designers, but also the models for Betabrand also. Users can submit pictures of themselves with the Betabrand logo or wearing any Betabrand clothes to be featured on the Model Citizen Wall of Fame and receive discounts.

Website

Betabrand’s website is centered on simplicity, which has both strengths and weaknesses. The product pages are beautifully simple, with large high quality product images featuring social sharing, product description, and story behind the product. The weakness in this website’s design is site navigation, which is included at the bottom of the page and a slide-out sidebar. The sidebar navigation can interfere with the content on the screen and doesn’t include the complete site map. However, this issue is very minor and does little to damage the overall site experience.

Social Media

Facebook

Betabrand’s Facebook page is one of their primary outlets for showcasing new products on social media.  But they do a great job of mixing up the posts on Facebook to avoid coming off as “spammy” or too “salesy.” Betabrand attracts a lot of audience engagement with photo contests, caption contests, and photos of Betabrand fans.

Twitter

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Betabrand’s Twitter strategy is absolutely great and it reflects their business model. The overwhelming majority of their tweets are directly engaging individual members of their audience, only occasionally promoting their products. This strategy is effective because unlike many brands that talk at their audience, Betabrand is engaging and speaking to its followers. And that really is what social media is supposed to be for to begin with.

Pinterest

This is a platform that Betabrand can really grow their presence on, and part of that will just take time. Betabrand has a relatively low number of pins and followers and would benefit from ramping up posting. A contributing factor to the lower presence on Pinterest could be because there is not a link on Betabrand’s website to their Pinterest page.

YouTube

Betabrand has some really original and entertaining videos on their YouTube channel. They describe their YouTube channel as “A glimpse into the magic of Betabrand. These are the humorous & adventurous stories of our clothing, as told by the people who wear it.” The only issue with their YouTube channel is that the videos aren’t shared much on Betabrand’s other platforms, which would help build a larger subscriber base.

Modcloth

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Modcloth is an online retail shop for a wide range of indie, vintage, and retro products. Targeted primarily to women, Modcloth offers clothing, accessories, and home décor. Modcloth also places control in their audience’s hands by allowing them to vote on which products are sold on the site.

Website

ModCloth’s website is designed similarly to many other online shopping sites in terms of navigation and layout. People are familiar with using sites set up this way; so new visitors will have very little trouble getting around. The site is also full of links to ModCloth’s social media accounts and opportunities to share their products on social networks.

Social Media

Facebook

ModCloth has a powerful Facebook presence with over a million likes. They primarily post pictures of and links to their products, however their messages aren’t obviously pitching sales. The messages included with these posts are more detailed descriptions of the product, and why people would enjoy them. For the most part, prices, discounts, and commanding language is generously left out.

Twitter

Inbound Marketing Smackdown: Betabrand vs. Modcloth image modclothtwitter resized 600

Modcloth’s Twitter presence doesn’t quite match that of their Facebook, with an audience about 90% smaller. This could be due to where their audience spends most of their time on social networks, which appears to be Facebook and Pinterest. However, their Twitter strategy could still be improved as they are lacking much engagement and direct conversation with their audience.

Pinterest

ModCloth is an absolute Pinterest juggernaut, with well over 2 million followers. The majority of ModCloth’s customer base is already on Pinterest and their vintage and indie products make for content perfect for Pinterest. They pick up pins from many different blogs and DIY websites.

YouTube

While ModCloth’s subscriber base on YouTube is much smaller than on other social platforms, some of their video content performs extraordinarily well. The how-to videos featured on their channel rack up views in the tens of thousands. This type of content performs so well because it provides great value to their customers who purchase DIY products.

Bottom Line

Betabrand has taken what could be considered a “holistic” approach to their inbound marketing by being very open and engaging with their audience. Their overall strategy is about sharing an experience and building brands with their customers.

ModCloth’s strategic success comes from knowing their audience very well and understanding how and where their audience consumes content. Where they have excelled is aligning their products and website with the personality of their audience, which has created a very devoted fan base.

On some level, comparing Betabrand to ModCloth is like comparing apples to oranges. Both are similar in ideology, but each have different target audiences and are in different stages of development. I wouldn’t declare Betabrand or ModCloth as winner over the other in this comparison, but will commend both on their use of inbound marketing strategies. The one thing I know for sure from all of this is that I want a pair of Betabrand Gray Dress Pant Sweatpants.

Inbound Marketing Smackdown: Betabrand vs. Modcloth image c0d7ab37 61ed 4f53 9471 7e1133ec50c92

Crucial Tips in Looking for an Excellent Premium WordPress Themes Portfolio

WordPress started in 2003. This was made due to a need to have a classy and well-organized personal publishing system utilizing MySQL and PHP with GPLv2 license. And because it is extremely easy to use, it has now get to be the most-used blogging system by huge numbers of people globally. It is utilized on an incredible number of websites and a a lot of people see it everyday. So, if you’d like to make your website or personal blog look as attractive and well-designed as the others, then you sho…

Crucial Tips in Looking for an Excellent Premium WordPress Themes Portfolio

WordPress started in 2003. This was made due to a need to have a classy and well-organized personal publishing system utilizing MySQL and PHP with GPLv2 license. And because it is extremely easy to use, it has now get to be the most-used blogging system by huge numbers of people globally. It is utilized on an incredible number of websites and a a lot of people see it everyday. So, if you’d like to make your website or personal blog look as attractive and well-designed as the others, then you sho…